The simple black and white packaging has been given a splash of pink. Beginning domestically with the 2006 vintage, and going global with the 2007 vintage, a total of $40,000 has been donated to the Flinders Medical Centre Foundation (FMCF) and their fight against breast cancer. The donated funds have helped the FMCF secure a worldwide breast cancer patent and assisted in raising a little awareness for the cause along the way.